It’s just past noon, late July, in a quiet room at the Millcroft Inn, a peaceful little place hidden back among the pine trees about an hour out of Toronto. There are the desperate sounds of a life-or-death struggle going on just a few feet away.

There’s a small fly burning out the last of its short life’s energies in a futile attempt to fly through the glass of the windowpane. The whining wings tell the poignant story of the fly’s strategy— try harder.

But it’s not working.

The frenzied effort offers no hope for survival. Ironically, the struggle is part of the trap. It is impossible for the fly to try hard enough to succeed at breaking through the glass.
Nevertheless, this little insect has staked its life on reaching its goal through raw effort and determination.

This fly is doomed. It will die there on the windowsill.

Across the room, ten steps away, the door is open. Ten seconds of flying time and this small creature could reach the outside world it seeks.
With only a fraction of the effort now being wasted, it could be free of this self-imposed trap.
The breakthrough possibility is there. It would be so easy.

Why doesn’t the fly try another approach, something dramatically different?

How did it get so locked in on the idea that this particular route offers the most promise for success? What logic is there in continuing until death, to seek a breakthrough with “more of the same”?

No doubt this approach makes sense to the fly. Regrettably, it’s an idea that will kill. . . .

The Perfect Business CD is a 25 minute
audio interview that introduces you to
Robert Kiyosaki and his philosophy on
The Perfect Business.